Refresh Your Brand & Entrepreneurial Spirit

© Photo by Rebrand Cities

It’s spring, the perfect time to start fresh, begin anew and take a look at your business and life to ensure they are serving you for maximum growth.  We can’t talk about refreshing your brand without talking about refreshing your entrepreneurial spirit. They’re linked. You can only take your business as far as you have the personal energy and vitality to help it grow.

Having lived in LA for almost 19 years, my choice in where I’ve lived was always dictated by the location I worked. I never wanted a long commute. Walt Disney Studios (where I worked for 15 years in film marketing) was set in the valley, east and more inland than the beaches California is known for and over the hill from the Hollywood sign.

When I began my own business 2 ½ years ago, I worked from home, co-worked with female entrepreneurs and began growing my business as a brand strategist for other visionary entrepreneurs. I recently realized I can work from anywhere and I began dreaming of choosing a place to live that filled me up. A location that spoke to my soul, refreshed my spirit and made me feel the most like ME. When I feel like me and am excited by my surroundings, I have more confidence to grow my business the way I want it to grow. My new townhouse in Orange County has 180-degree ocean views from almost every room and inspires me daily.


Where do YOU feel most like you?  Where can you live, or what can you add to your daily routine that fuels you to do all the things to live to your fullest potential of who you’re meant to be? Discovering that for yourself is the key to increasing your vitality which is in direct relation to how much your business can grow.

 

When you grow, your business will grow.

When you do something you once thought impossible, you make more things possible for your business and for your clients.

When you feel more like you and you lean into that confidence, it will be transparent and your brand value will increase.

Are you ready to step into the person and business you want to be and create? Here are my 5 practical steps you can follow to refresh your brand AND your entrepreneurial spirit! Give them a try and celebrate your willingness to find more clarity for your brand and personal vitality with every new thing you try.



5 WAYS TO REFRESH YOUR BRAND

1 – EVALUATE YOUR ENERGY TOWARDS YOUR BUSINESS  

Check in with yourself as you look at what you’re currently offering for clients. Are YOU still happy doing what you need to do to offer these things?  Make sure that’s a YES, and if not, begin brainstorming ways you could turn this answer into a YES.

2 – CHECK-IN WITH YOUR AUDIENCE

Are you attracting your ideal clients or people who really don’t get the value you offer? There could be something out of alignment if you aren’t bringing in the right customers. Find out if you’re serving them what they need wherever they are in their journey.

3 – WRITE YOUR BRAND VISION

If you haven’t already written a vision statement for your brand, do that now. It keeps you connected to the WHY of your business and not only brings you the energy you need to remain consistent with your mission and bigger purpose, but when you share your vision with your audience, you begin attracting more clients who believe what you do.

4 – USE YOUR WORDS TO ELEVATE

Crafting the right messaging is an ongoing process for your business. It’s really marketing – saying the right thing at the right time to the right people. This brand refresh tip can be paired with #2, checking in with your audience. Listen to the words they’re using when they’re talking about wanting to work with you / buy from you / have an experience with you….use THEIR words in your brand messaging and your refresh will be a success!

5 – UPDATE YOUR GOALS 

Create fresh goals that align with the new set of eyes you’ve just put on your brand.  Pick one major thing you want to focus on for the next quarter, and also get clear on where you’d like to be in 1 year so you can start taking the steps necessary to get there.  Goals are powerful and keep you focused. Be careful not to write a list of 20 goals that start to overwhelm you so you don’t start working on any of them. Determine one to two toppriority goals by asking yourself – what could I focus on right now that would have the most impact on growing my business while keeping my brand consistent?  Start there.

 

5 WAYS TO REFRESH YOUR ENTREPRENEURIAL SPIRIT

1 – PLAN FOR YOUR ENERGY HIGHS AND LOWS

Notice when during the day your energy is highest and lowest and plan your day around those so you can be most productive for your life and work.

2 – FOLLOW YOUR EXCITEMENT

Notice when you’re excited about something – that’s your nudge from the Universe letting you know you’re headed in the right direction. Are you planning a vacation you’re excited about?  You’ll probably have a great idea or experience something new that will motivate an area of your life or business. Pay attention. Your feelings tell you everything. Do MORE of what makes you excited.

3 – SURROUND YOURSELF WITH HIGH-VIBE PEOPLE

One of the best ways to refresh your energy is to get around high-vibe people doing big things, crushing huge goals or on fire and passionate about what they’re pursuing.  Go to a personal growth or business conference that interests you. Sign up for a women’s co-working space and participate in some of the workshops or events. Try something new with people you’d like to make “your people” and see what happens!

4 – STRETCH OUTSIDE YOUR COMFORT ZONE

Start small. Drive a new way to get coffee this morning.  Try a new yoga or spin class. Do something small every day that pulls you outside your normal routine and you’ll start to notice and experience new things that will begin refreshing your spirit and new opportunities, people and ideas will begin flowing to you.

5 – NOURISH WITH SELF CARE

Be sure you’re getting the basics: Are you getting enough sleep?  Are you nourishing your body with good food and your mind with positive thoughts?  Is your spirit getting some attention with meditation, journaling, hikes in nature or church on Sundays?  Whatever works for you, do that. Just be sure you’re fueling your mind-body-spirit with the essentials (and go beyond if you’re inspired to do so), as this is a game-changer in refreshing yourself so you’re ready to take on the world!

 

May you nourish your brand, refresh your spirit and follow your excitement every day. 

    

Hilary Hartling

After spending 15 years marketing movies from Disney, Pixar, Marvel, Touchstone and Dreamworks, helping launch multi-million & billion-dollar franchises, and managing global brands with fiercely loyal fans, Hilary Hartling has a deep knowledge and innate skill in growing and leveraging strategic brands. Hilary made the leap from corporate to founding BRANDPOLISH CO. to apply her experience to help others create inspired brands with positive impact. She’s on a mission to help visionary entrepreneurs and business leaders move their audiences by refining their brands to create powerful engagement and intentional growth.

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